There is one motivation stronger than racism: ECONOMIC SELF-INTEREST

One of the most undeniably racist and immoral systems in history was South Africa’s apartheid.

Laws were engineered to disadvantage and oppress non-whites.

However, even racist laws in South Africa were circumvented when firms were motivated by profit.

There is a cost to discriminate.

In competitive markets, this cost helps determine the price of labor.

In non-competitive markets, the price is fixed (usually by the government).

This makes discrimination MUCH easier…

Effective policies make the cost of racist discrimination prohibitively high.

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